Daily Archives: October 19, 2015

Steve Solot's new article explains how Brazil can compete successfully in the international production incentive scenario

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The most impressive example of the importance of production incentives in recent filming decisions is the new Chilean film “Los 33,” the survival drama starring Antonio Banderas and Rodrigo Santoro, about the 33 minors trapped in a copper mine for two months.  Unfortunately for Chile, which dreamed of the global visibility that the film would generate for the country, “Los 33” was the first film project to benefit from the international production incentive of the Colombia Film Commission, which offers a 40% rebate for production services, plus 20% for logistic services, such as transportation and catering.

In Brazil, the Film Commission fever continues to spread.  In 2008, there were 19 film commissions “engaged in efforts to attract international audiovisual productions and to position the country as a competitive provider of locations in the global entertainment market.”  At present, according to the Brazilian Film Commission Network – REBRAFIC www.rebrafic.net, there are 26 film commissions spread all around the country, including 10 formally established and sixteen in development.

Who are the beneficiaries of on-location filming activities?    In addition to the economic impact and job creation in the region, the primary, direct beneficiaries are the audiovisual content producers. For that reason, the principal associations of content producers are represented on the REBRAFIC Advisory Board: Brazilian Association of Independent TV Producers – ABPITV, Interstate Audiovisual Industry Union – SICAV, São Paulo State Audiovisual Industry Union – SIAESP, Brazilian Association of Audiovisual Works Producers – APRO, Cinema Foundation of Rio Grande do Sul-Fundacine and Cinema do Brasil.

The main objectives of REBRAFIC are to ensure a standardized, high level of support for national and international producers, promote all regions of Brazil as premier locations for national and international productions, and organize and make available information on film commissions and filming locations throughout the country.

REBRAFIC will be the driving force behind film commissions in Brazil, which serve as engines of economic development in their regions, and will work to catalyze the campaign to create incentives for the attraction of international films to Brazil, with the objective of ensuring Brazil’s place as a player in the global audiovisual scene (and scoreboard).

Novo artigo de Steve Solot analisa a falta de incentivo às produções estrangeiras no Brasil

No último dia 16, o site Cultura e Mercado, dedicado ao debate da atividade cultural no Brasil , publicou o mais novo artigo de Steve Solot, diretor executivo da Rede Brasileira de Film Commissions (REBRAFIC) e presidente da Rio Film Commission.

O artigo “Zero no placar de incentivo às filmagens” reitera o papel essencial das film commissions (FC), escritórios de apoio à produção audiovisual, que oferecem serviços de apoio logístico e facilitação de autorizações de filmagem de todo tipo de conteúdo audiovisual, na promoção da cidade ou região como destinos privilegiados para filmagens.

Existem vários motivos para um município ou estado criar uma FC, dentre eles estão a promoção do turismo, cultura e a visibilidade da região, além de fins políticos. No Brasil, como na maioria dos países, a principal motivação para a criação de uma film commission continua sendo impulsionar o desenvolvimento econômico e a geração do emprego nas regiões cobertas pela atividade do escritório. No entanto, apesar do atual boom do estabelecimento de film commissions por todo o país, o Brasil ainda não oferece qualquer incentivo à realização de filmagens estrangeiras em seu território, o que deixa o país fora da disputa das FCs do mundo inteiro para oferecer locações, infraestrutura, atendimento e, assim, promover impacto econômico e geração de emprego nas regiões onde atuam.

Confira o artigo na íntegra em http://www.culturaemercado.com.br/site/destaque/zero-no-placar-de-incentivo-as-filmagens/